Tinjauan Pengaruh Platform E-Commerce Shopee Terhadap Pertumbuhan Ekonomi Syariah : Studi Kasus di Indonesia

Abstract

The digital economy is growing rapidly, Indonesia with the majority of Muslims has great potential to expand the sharia economy in this modern era. Moreover, online buying and selling sites have become the prima donna of the community in fulfilling life's needs. One of them is the e-commerce platform, Shopee. The purpose of this study is to analyze the development and benefits of Islamic economics, to the potential for the Shopee e-commerce platform to adopt sharia principles in Indonesia. The research method uses a combination technique between quantitative, relevant journals and qualitative from 20 respondents. The results of the study highlighted how much the market could be reached if the sharia economy could be implemented in several e-commerce platforms in Indonesia. The conclusion of this study is that 99% of the respondents expect Shopee e-commerce to implement sharia principles to increase customer trust and satisfaction, especially for those who are sensitive to sharia principles. Only 1 in 10 respondents disagreed with this, citing that Indonesia is a religious country. Although the majority of the population is Muslim, sharia economy does not have to be implemented in all e-commerce platforms so that minorities do not feel marginalized.