KONSEP PEMASARAN DAN PENJUALAN DALAM PERSPEKTIF AGAMA ISLAM
Keywords:
Marketing, ethics, principles, sharia businessAbstract
This article discusses the concept of marketing in the view of Islam. The results of this article are the result of a literature review with data collection through journals and articles, and using descriptive and qualitative research methods. In the marketing or marketing economic system, there are several things that must be considered in order to achieve sales targets so that the business is successful. In Islam, the Prophet has taught about the principles, ethics and manners in running a business. There are four main principles in accordance with sharia marketing, namely Belief (Rabbaniyyah), Ethical (Akhlaqiyah), Realistic (Waqi'iyah), Humane (Al-Insaniyyah). By knowing the concept of marketing in Islam, it is hoped that marketers will make sharia marketing an activity that provides sustenance blessings, provides satisfaction to consumers, realizes economic justice, fulfills market needs properly, and in accordance with Islamic law.
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