ANALISIS PEMASARAN DALAM PERSPEKTIF EKONOMI ISLAM

Abstract

This research is research with a qualitative approach, this research aims to examine the concept of marketing according to students from the Faculty of Economics and Business, Bachelor of Management. The results of the research show that the marketing concept from an Islamic economic perspective, which can also be called the sharia marketing concept, in its activities is the same as the conventional marketing concept, namely in business activities, but the difference is in the principle values ​​carried out, the mashlahah obtained is not just because business activities are carried out in accordance with Islamic principles, marketers must also have ethics (morals) in accordance with the criteria contained in the Al-Qur'an and hadith, to realize the goals of marketing, achieving the goal of getting falah.