Analisis Kesesuaian Sistem Indomaret Poinku Dengan Fiqih Muamalah Islam

Abstract

In the era of globalization and modernization, there are various innovations in the marketing strategy of the franchise retail sector. especially franchises in the form of minimarkets such as Indomaret, which have a lot of competitors. The data shows that in 2021, the total retail outlets in Indonesia reached 3.61 million, and Indomaret became a franchise retail with the most outlets in Indonesia with a total of 19,133 units. This article examines the fact of the implementation and use of Poinku as a marketing strategy for Indomaret Minimarket and the Islamic view in fiqh muamalah on the use of Indomaret Poinku as a marketing strategy. The research method applied in this research is the literature review method. The literature review method is a research approach that involves collecting, analyzing, and synthesizing information from various written sources that have relevance to the research topic. This approach makes it possible to identify, evaluate, and understand existing literature related to the suitability of indomaret poinku practices in the view of Islamic muamalah fiqh. The analysis  result of the validity, invalidity, or fasad of the Indomaret Poinku practice as well the realization of the contract or not, both ijab and qabul and based on the facts about how Indomaret Poinku works, that the basic requirements of the transaction are not fulfilled. Points and stamps earned from transactions of goods and services made by customers can be considered one of the consequences of muamalah, namely hibah (gift or bonus), whose basic law is permissible. However, because hibah (gift or bonus) is also classified as a transaction, it's still not allowed to be tied to other contracts, or provisions that binding it, so it can't be merged with the sale and purchase contract as one kind of contact or akad. Because combining two contracts in one transaction or combining the hibah (gift/bonus) contract in the sale and purchase contract, whether the amount of the bonus or the amount of the discount to be given has been determined or not.